RESEARCH AND PRACTICE
Guides for better decisions.
How to choose what to automate, prepare an AI project and organise creator campaigns. Explanations, examples and sources to apply each topic to your business.
Automation and artificial intelligence
Process automation
Which business process should you automate first? A practical SME guide
Choose a first automation project using clear rules, workload, exceptions and costs. Includes an assessment worksheet, worked example and academic sources.
Read guideWhatsApp chatbots
WhatsApp Business and chatbots: what does your customer service need?
Compare WhatsApp Business, its integration platform and chatbots. Define enquiries, data sources, integrations and human handover with research context.
Read guideArtificial intelligence consulting
What to prepare before hiring an AI consultancy
Prepare an AI project with clear objectives, examples, data and acceptance criteria. A research-informed guide to measurable pilots for small businesses.
Read guideInfluencer marketing
Influencer marketing
How to write an influencer brief: template and example
Build an influencer brief with objectives, audience, messages, deliverables and measurement. Includes a practical template and Journal of Marketing evidence.
Read guideInfluencer marketing
How to measure an influencer campaign: from reach to profitability
Measure influencer reach, clicks, conversions and profitability. Includes formulas, a worked example and research-backed attribution limitations.
Read guide